Anthi Preketes

Anthi Preketes

Growth, Marketing Lead

Background

Born and raised in Sydney, Anthi studied business at UTS and built her career across some of Australia's most demanding marketing environments — from hospitality leaders and fashion startups to one of the country's largest media companies. She worked across both B2C and B2B, learning how brands are built from the inside out. She later chose to follow her roots and make Greece home, because it felt like the right risk to take.

At Pleiades

Anthi leads growth and brand strategy for Pleiades across Greek and international markets. Her mission is to make the complexity of an innovation ecosystem feel human — translating what Pleiades does into stories that move people and build genuine community. She sees storytelling not simply as a marketing tool, but as the mechanism through which Pleiades creates meaningful connection between its members.

“The best decisions I've made haven't always been the logical ones – sometimes you just have to follow what you believe in and trust that the rest will follow.”

Anthi Preketes, Growth, Marketing Lead

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